Brand identity kit — v1

CYB brand system.

Everything needed to keep every touchpoint (site, decks, ads, emails) unmistakably CYB. Bold and confident, without much lift.

01 — Logo & wordmark

CYB
CYB

Lockup. Cobalt tile with twin pillars + Helvetica Neue Medium wordmark, tracking −2%. The tile is the mark.

Monogram. The tile alone, for avatars, favicons and app icons. Bars only on cobalt or navy fields.

Clear space. Keep one cap-height of padding on all sides. Never stretch, outline or re-color the wordmark.

02 — Color

Electric Cobalt
#2743F5 · Primary action
Ink Navy
#131F4A · Dark surfaces
Ink
#0B0B0C · Type
Cream
#F7F4ED · Warm sections
Flame
#FF4B24 · High-energy accent, launches & offers
Violet
#7B5CFF · Secondary accent, editorial color
Lime
#C7F04A · Graphic surfaces & highlights — never body text
Ratio. 70% white/cream · 20% navy/ink · 10% cobalt + accents Rule. One accent per surface: cobalt for action, flame/violet for editorial punch, lime for graphic moments. Never all four together

03 — Typography

Display 60
Helvetica Neue Regular · −3.5% tracking · Hero headlines
Heading 42
Light · −3% tracking · Section headers
Title 21 Medium
Card and feature titles
Body 15 — set in 55% ink for long copy. Line height 1.6, max measure 60 characters.
Body copy
Eyebrow 10 · Caps
18% tracking · Section eyebrows, always with a 24px rule
Voice & tone

Bold claims, short sentences, zero jargon. Confident, never smug. Every line earns its place.

✓"Brief today. Ship in 48 hours."
✓"Proof, not promises."
✕"We leverage synergies to unlock creative value at scale."

04 — UI elements

Buttons
Primary — navy Action — cobalt Secondary — outline
2px radius. Sharp, never pill-shaped. Pills are reserved for labels.
Labels & chips
Vessel — Email Filter chip Most popular
999px radius. Navy on media, outline on white.
Cards & media
12px radius for panels; 16px + deep navy shadow + ±2.5° tilt for floating media cards. Motion: 6s ease-in-out float.