CYB — client mockup · Roa Coffee
Brand concept Landing page ← Back to CYB
01 — Brand concept

Built to move. Brewed to matter.

Roa is the fast-paced neighborhood coffee shop: single-origin roasts, 90-second service, and your name remembered. Busy but friendly — specialty coffee designed for people on the move.

Palette
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{{ palHex2 }} · Cups, CTAs, roast tags

One accent only. Each roast gets a bag color — dark, field, accent — so the shelf reads as a family.

Type
roa.
In. Out. Caffeinated.
Roast tags — Bricolage caps, 0.16em

Bricolage Grotesque throughout — a warm, characterful grotesque that stays friendly at speed. Light editorial headlines, caps micro-labels, one family only.

Voice
Warm.
Speaks like the person behind the counter, not the certificate on the wall.
Quick.
Busy but friendly. The line moves; the greeting never gets dropped.
Honest.
Origin, farm, and roast date on every bag. No tasting-note theater.
Logo
Animated roa.
roa.
The pour mark
A crescent of steamed milk hitting the cup, drawn in one move. Mark alone on cups and stamps; lockup everywhere else.
Cup design
Roa takeaway cup at the hand-off counter
Accent-color cup, ivory lid, lowercase wordmark. Recognizable across the street — or across the platform.
Motif — the pour, repeated
The pour mark tiles into a pattern — rotating crescents in the three brand colors. Used tone-on-tone on packaging, cups and interiors; animated in digital.
Packaging — the roast family
Three Roa coffee bags with crescent motif, on the shop shelf
Bakery case at morning rush
Bag color = roast (dark, bright, daily). Wordmark front and center, motif tone-on-tone across the body.
02 — Landing page
This week's roast: Huila, Colombia — roasted Tuesday, ships Wednesday
roa.
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Small-batch · 90-second service

In. Out.
Caffeinated.

Order ahead Shop this week's roast
IN LINE TO IN HAND — 90 SECONDS●SINGLE ORIGIN ONLY●FARM ON EVERY BAG●SHIPS IN 24 HOURS● IN LINE TO IN HAND — 90 SECONDS●SINGLE ORIGIN ONLY●FARM ON EVERY BAG●SHIPS IN 24 HOURS●
The café

The line moves fast.
The coffee never suffers.

Order ahead, grab your cup, go — or stay for the Tuesday cupping. Every roast on the shelf is on the bar first, even at rush hour.

6–6
Every day
90s
Order to hand-off
412
Alder St, Portland
Roa at morning rush — baristas, pastry case, customers

Three roasts. That's it.

12oz whole bean · roasted to order
Roa roast family on the shop shelf during morning rush
The roast familyDaily · Bright · Dark
Daily
Huila, Colombia

Chocolate, soft citrus. The one you don't think about.

$19Add →
Bright
Guji, Ethiopia

Peach, florals. The cup worth standing still for.

$22Add →
Dark
Sul de Minas, Brazil

Cocoa, hazelnut. Built for milk and early alarms.

$19Add →
Subscribe & save
Never run out again.

Pick a roast, pick a rhythm. Pause or swap any time.

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Order online

Skip the line.
Not the ritual.

Order from the corner, pick up at the counter. Your cup hits the hand-off shelf the minute you walk in.

Your usual
Pickup
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Loyalty — the pour card
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Ten pours. Tenth's on us.
FREE
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Tap the card at pickup — stamps land automatically. Works for orders ahead too.

This week at Roa.

Every week · free unless noted
MON
Early bird hour
6–7am · $1 off any drink before sunrise
TUE
Free cupping
8am · taste this week's roast before it ships
WED
Bake day
Fresh morning buns from 7am — until they're gone
THU
Latte throwdown
6pm · baristas vs. regulars, loser mops
FRI
Office runs
Group orders 20% off, 8–10am · order ahead
SAT
Single-origin tasting
10am · flight of three, $8, seats for 12
SUN
Slow Sunday
Pour-over bar all day · the one day we don't rush
Flat white and croissant on a busy cafe table
The Sunday list

One email a week.
Worth opening.

What we're roasting, what the farm sent us, and one brewing tweak. No discount spam, ever.

You're in. See you Sunday.
roa.
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© 2026 Roa Coffee · Portland, OR